MOODIE / THE ORIGINAL SIX

A whole
mood.
On your back.

The hoodie stays. The mood changes.
Six original moods. Small, swappable Velcro patches for every version of you.

Find your mood Hoodie $118 · Patches $16 · Starter (hoodie + 3) $148
Two friends in cream and cobalt Moodie hoodies, with small Social Butterfly and Low Battery patches on the back
GOOD COMPANY.
DIFFERENT BATTERIES.01 / THE EVERYDAY UNIFORM
PEEL IT. SWITCH IT. FEEL IT.Not a printed slogan. A patch you can change.See how it works ↓
THE ORIGINAL SIX / BUILD YOUR MOODNO WRONG WAY TO FEEL.

01 / MAKE IT YOURS

Today,
I'm feeling
like a social butterfly.

Good conversations.
Questionable spontaneous plans.
Come say hi.

START WITH YOUR COLOR
Oat milk
Cream Moodie hoodie shown from the back
VELCRO-BACKED. PEEL. PRESS. REPEAT.
CHOOSE YOUR MOOD

YOUR COMBINATIONSocial Butterfly / Oat milk

TARGET RETAILHoodie $118 · Patch $16 · Starter $148

Social Butterfly patch attached. Make yourself at home.THE ORIGINAL SIX · MAKE IT YOURS
A hand peels a SOCIAL BUTTERFLY fabric patch away from the stitched Velcro panel on a cream hoodie, revealing the hook-and-loop backingTHE SECRET IS UNDER THE PATCH.

02 / THE SATISFYING PART

Same hoodie.
New mood in seconds.

Each patch has a Velcro backing that grips the matching panel on your hoodie. Peel one off. Press another on. Repeat whenever your mood changes.

  1. 01
    Peel it off.The patch lifts away from the panel.
  2. 02
    Pick your next feeling.Same attachment. Different personality.
  3. 03
    Press it on.Your new mood is ready to wear.

THE LAUNCH COLLECTION / 01—06

Six moods.
All yours.

A little signal for the day you're having. Pick the one that feels like you—then change your mind whenever you want.

Shown enlarged so you can see the detail. Try a mood to see its smaller size on the hoodie.

YOU DON'T HAVE TO BE ONE THING.

Social Butterfly at noon.
Low battery by six.
Still you.

Dress accordingly ↗

FEELINGS AREN'T PERMANENT.

Neither is
your patch.

Go change your mind ↗
01 Check in with yourself.

Social Butterfly? Spent? A little of both? Pick a patch that says how you feel and how you'd like people to approach you.

02 Stick your mood on.

A removable patch attaches to a Velcro panel on the back. The hoodie stays simple. The patch does the talking.

03 Feel different. Repeat.

Peel it off. Try another. Collect moods, trade favorites, and wear whatever version of you shows up tomorrow.

MOODIE / YOUR MOOD RECEIPT

Very you.

The hoodie
The mood

Your mood, saved. This link keeps your hoodie color and patch together.

PRE-LAUNCH / GET FIRST ACCESS

Your waitlist (0)

Save a mood for launch.

Your waitlist is empty. Build a combination that feels like you.

We’ll email you when Moodie drops. Your picks stay on this device until then.